Sponsor: for buyers of broadcast advertising

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Dates / Origin: Date Issued: 1946 - 1968; Issuance: serial; Place: New York; Publisher: Sponsor Publications Inc.
Library locations: General Research Division; Shelf locator: TWA+ (Sponsor)
Topics: Radio broadcasting -- United States; Radio advertising; Television broadcasting -- United States; Television advertising
Genres: Periodicals
Notes: Numbering: Current frequency: Monthly, Nov. 1946-1948, June 1967-May, 1968; Numbering: Former frequency: Biweekly, 1949-Oct. 1956, May 17, 1965-May, 1967; Weekly, Nov. 1956-May 10, 1965; Date: Published v. 1-22, no. 5, 1946-May 1968. Cf. New serial titles.; Numbering: Some numbers issued in two parts with pt. 2 devoted to a particular topic.; Content: Description based on: Vol. 4, no. 1 (2 Jan. 1950); title from cover.; Content: Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising.; Numbering: Vols. for <1946-1964> lack chronological designation; Vols. for 1950-<19 > issued in 2 vols; <1957- > issued in 4 vols.
Physical Description: Extent: 22 v. : ill. ; 31 cm.
Type of Resource: Text; Still image
Identifiers: NYPL catalog ID (B-number): b12487114; Library of Congress Control Number: 49028159; Universal Unique Identifier (UUID): da7b8f10-c607-012f-9705-58d385a7bc34

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