Grandassa Models collection

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Description: The Grandassa Models Collection consists of printed material regarding the formation of fashion shows that featured these models and included African dancers and theatrical performances. Included are flyers, brochures, and posters that promoted the fashion shows and also featured the AJSASS Repertory Theatre and the Dinizulu African Dance Company. In the collection are two booklets published by AJASS, the "Naturally '63 Portfolio" and "Color Us Cullud! The Official American Negro Leadership Coloring Book" (late 1963) by Cecil Elombe Brath, which was critical of most of the civil rights leaders at that time.
Names: Grandassa Models (Firm) (Creator)
Dates / Origin: Date Created: 1963 - 1968
Library locations: Schomburg Center for Research in Black Culture, Manuscripts, Archives and Rare Books Division; Shelf locator: Sc MG 822
Topics: Brath, Elombe, 1936-2014; Brathwaite, Kwame, 1938-; African Jazz-Art Society and Studios; Advertising -- Fashion; African American models; African Americans in the performing arts; Black Arts movement; Black nationalism; Fashion drawing; Theatrical posters; Grandassa Models (Firm)
Genres: Ephemera
Notes: Biographical/historical: The Grandassa Models were a group of African American female models whose Afrocentric fashion shows were instrumental in promoting the "Black Is Beautiful" slogan. The fashion shows were created and produced by the African Jazz-Art Society and Studios (AJASS), an organization founded in 1956 by a group of young artists, designers, and jazz lovers. These shows emphasized natural hairstyles, particularly the Afro, as well as Afrocentric clothing and jewelry, and were held in various cities in the United States until 1980 and during ten-year intervals from 1982. AJASS also produced jazz concerts coupled with art exhibitions and cultural presentations that incorporated African nationalist themes. The productions, which started in Harlem, are considered to be the beginning of the Black Arts Movement. AJASS organizers, the writer and activist Elombe Brath, his brother Kwame Brathwaite, the photographer, and others produced the "Naturally '62" show with the Grandassa Models, subtitled "the original African coiffure and fashion extravaganza designed to restore our racial pride and standards".
Physical Description: Extent: 0.01 linear feet (1 folder)
Type of Resource: Text
Identifiers: Other local Identifier: Sc MG 822; NYPL catalog ID (B-number): b19949763; MSS Unit ID: 25641; Universal Unique Identifier (UUID): d55f2020-c85d-013c-11e0-0242ac110002

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Naturally ‘68 event flyer

The New York Public Library

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Grandassa Models collection

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