Grandassa Models collection

Collection Data

Description
The Grandassa Models Collection consists of printed material regarding the formation of fashion shows that featured these models and included African dancers and theatrical performances. Included are flyers, brochures, and posters that promoted the fashion shows and also featured the AJSASS Repertory Theatre and the Dinizulu African Dance Company. In the collection are two booklets published by AJASS, the "Naturally '63 Portfolio" and "Color Us Cullud! The Official American Negro Leadership Coloring Book" (late 1963) by Cecil Elombe Brath, which was critical of most of the civil rights leaders at that time.
Names
Grandassa Models (Firm) (Creator)
Dates / Origin
Date Created: 1963 - 1968
Library locations
Schomburg Center for Research in Black Culture, Manuscripts, Archives and Rare Books Division
Shelf locator: Sc MG 822
Topics
Brath, Elombe, 1936-2014
Brathwaite, Kwame, 1938-
African Jazz-Art Society and Studios
Advertising -- Fashion
African American models
African Americans in the performing arts
Black Arts movement
Black nationalism
Fashion drawing
Theatrical posters
Grandassa Models (Firm)
Genres
Ephemera
Notes
Biographical/historical: The Grandassa Models were a group of African American female models whose Afrocentric fashion shows were instrumental in promoting the "Black Is Beautiful" slogan. The fashion shows were created and produced by the African Jazz-Art Society and Studios (AJASS), an organization founded in 1956 by a group of young artists, designers, and jazz lovers. These shows emphasized natural hairstyles, particularly the Afro, as well as Afrocentric clothing and jewelry, and were held in various cities in the United States until 1980 and during ten-year intervals from 1982. AJASS also produced jazz concerts coupled with art exhibitions and cultural presentations that incorporated African nationalist themes. The productions, which started in Harlem, are considered to be the beginning of the Black Arts Movement. AJASS organizers, the writer and activist Elombe Brath, his brother Kwame Brathwaite, the photographer, and others produced the "Naturally '62" show with the Grandassa Models, subtitled "the original African coiffure and fashion extravaganza designed to restore our racial pride and standards".
Physical Description
Extent: 0.01 linear feet (1 folder)
Type of Resource
Text
Identifiers
Other local Identifier: Sc MG 822
NYPL catalog ID (B-number): b19949763
MSS Unit ID: 25641
Universal Unique Identifier (UUID): d55f2020-c85d-013c-11e0-0242ac110002
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